Briefed to create awareness about the launch of the WWF 'Journey of Water' campaign at the Rocking the Daisies 2013 music festival, water wise tips and informative media was communicated in various fun, interactive executions. 'Don't let the party run dry' functioned as the campaign line, equating the end of the festival to climate disaster. The campaign included an online and twitter conversation prior to the event, as well as branded merchandise, tap markers and more.